event marketing

Event Marketing is usually a "live" themed activity to sell and/or promote products or services to customers. Event marketing is used for both B2B and B2C promotion. Event is also referred to as "in-person" marketing and "experiential" marketing.


event marketing vs. event planning
Icehouse event marketers execute and review each event through Return on Objective to help our clients meet their goals and objectives. This is the difference between an event planner and a full service event marketing company.

Power

• 73% of customers learn more about a brand by engaging Event Marketing.*
• 91% of customers say Event Marketing would encourage them to buy a product they would not normally purchase.*
• 61% of consumers say there are too many ads that "they no longer take notice".*
• B2B and B2C trends continue to prove Event Marketing is a "must have" tool

* Source: iD, London